Throughout the past decade, email
marketing software has evolved by leaps and bounds. The foundation of modern email marketing
software is built on the ability to track behavior for an individual. Based on
that ability, email marketing has experienced exponential growth as savvy
entrepreneurs and marketers look to innovate based on the vast amount of user data
that is gathered. Mailchimp is the culmination of those developments: tracking
data, data analysis, automated lead segmentation, and trigger based automation
are critical elements of any marketing automation software offering. Below, I’ll
describe the functionality of Mailchimp and provide you some ideas on how to
leverage its software effectively.
Mailchimp
Mailchimp is generally known as a
cost effective email marketing solution for businesses of various sizes. In
general, people use Mailchimp to upload email lists, create emails, and
distribute emails in an easy to use user interface. However, Mailchimp also has
marketing automation functionality that makes it more than a simple email
marketing tool. Mailchimp allows users to create autoresponder emails, track
recipient behavior data, and utilize drip campaigns to automate marketing
emails.
Auto-responder emails are emails
that automatically get sent out based on an individual’s online behavior. An
example of an auto-responder email would be a “Welcome” email being
automatically generated and sent to an individual that types his information in
a Contact Us form hosted on your website. Once the individual submits his
information, Mailchimp will automatically send an email to that individual
within a short period of time.
Mailchimp tracks recipient user
data based on their email behavior. The software tracks open rates,
click-through rates, bounce rates, and undeliverables in order to give you an
idea of which emails are effective in reaching out to which prospects. The data
is important because it allows you to recognize areas of weakness and it gives
you an opportunity to improve your email efficiency.
Drip campaigns is a term used for
marketing campaigns that are built entirely on auto-responders. Drip campaigns
are a set of automated emails that are sent to a prospect list based on a set
of actions over a period of time. You can set automated emails to be sent on
intervals of every other day or every other week depending on your preference.
Automated emails are also sent based on triggers such as an individual clicking
on a particular link on a specific email.
Drip campaigns allow marketers to become more efficient and effective at
their jobs.
Mailchimp is a cost effective and
streamlined email marketing solution that can provide value to those who know
how to use it properly. It’s relatively easy to use and its user interface is
intuitive.
If you like the idea of using email marketing software to improve
your marketing efforts, please schedule a 30 minute consultation with me
on my time trade schedule! I can delve into further details about email
marketing solutions and answer any questions or concerns you may have about
integrating it into your workflow.
iVirtual Business Services is your Operational & Administrative Solution…because you deserve work/life balance.
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