Weekly Wednesday Online Resource: ORBTR

For today’s topic, I’d like to discuss a Wordpress plugin that I’m experienced with using. This plugin is the first Wordpress marketing automation plugin and it is a cost-efficient and effective tool to be used for your marketing efforts. The name of the plugin is ORBTR.  ORBTR separates itself from the pack of marketing automation solutions because most marketing automation software is a stand-alone solution. In order to access conventional marketing automation software, users typically have to go to their software’s website, log in, and then work in your marketing provider’s environment. ORBTR is different than those solutions because it allows you the convenience to work from your Wordpress dashboard. 

ORBTR offers the same features that conventional marketing automation solutions have. With ORBTR, entrepreneurs can track leads, display dynamic content depending on information generated from lead tracking, send auto-responder emails based on triggers, and integrate with Zapier for a streamlined workflow across your other solutions (Mailchimp, ZOHO, ConstantContact, etc.) You can also create custom landing pages, email blast campaigns, and direct 1:1 prospecting email. All of this is available with a dedicated support team and resource materials to train you and push you in the right direction!

One of the more attractive elements of ORBTR is its attractive pricing. ORBTR offers their solution in different tiers; ranging from free, mid-tier, and full service. For its free solution, ORBTR offers its’ “Ping” solution, which is a lead tracking plugin for Wordpress. Just take the ORBTR tracking code and input it in your Wordpress to get real time email alerts for new/returning leads, daily lead summary emails, real time leads/visitor dashboard, and integration with popular Contact Form plugins. For its’ mid-tier service, ORBTR offers  its’ “Torq” solution, which combines lead tracking with email marketing functionality.  And finally, ORBTR"Connect" is the highest level of service and includes lead generation, email marketing, auto-responders, and integration with popular software solutions such as Mailchimp,Woocomerce, and Zapier.

I’ve used ORBTR for marketing initiatives in the past and was very impressed with the features I was able to use for the price I paid. If you’re looking for marketing automation software and want to evaluate some options, I would recommend you take a look at ORBTR and watch the demonstrations. The most expensive tier of service comes out to under $1200 a year which may seem like a lot at first. However, popular marketing automation softwares such as Hubspot or Office Autopilot charge significantly more for the same service so in relative terms, ORBTR is very cost effective.

If you’re on the fence about marketing automation and what it can do for your business, don’t hesitate to reach out and schedule a 30 minute consultation with me. There’s no commitment and its free!

iVirtual Business Services is your Operational & Administrative Solution…because you deserve work/life balance.