Email newsletters are a critical part of any email marketing
campaign. Email is the most efficient and effective way for a business owner to
grab the attention of customers and prospects and a newsletter is a useful tool
for leverage the power of email marketing. A newsletter is a chance for
business owners and entrepreneurs to engage with their supporters, customers,
or prospects. It allows an individual to share content, update customers on new
initiatives or products, invite people to events, and send blog posts to your
email list.
A newsletter is a scheduled email that goes out at a specific time
and date in a repetitive cycle. A newsletter can be sent on a weekly,
bimonthly, monthly, quarterly, or annual schedule, depending on whether you
have the relevant content prepared to be sent out according to your schedule.
Newsletters frequently contain information such as, but not limited to: call to
actions, sale of products or services, relevant industry updates, new business
announcements, invitation to events or webinars, and blog posts. It’s a
chance for you, as the business owner, to grab the attention of everyone on
your email list and remind them about your business. It’s also a great
opportunity to build up your brand. Newsletters can make or break a company due
to its ability to influence your marketing efforts or your brand perception.
How do I effectively use Newsletters?
The first step to effective newsletter management is to establish
a consistent schedule for your newsletter. People appreciate consistency and if
your newsletter comes to their inbox at the same time of the same day on a
reoccurring schedule, then it’s easier for you to build up a dedicated
newsletter reader base. The corollary of that is that if your newsletter
scheduling is inconsistent, then people will forget about your newsletter.
The second step to effective newsletter management is to create
compelling content. People are bombarded with emails every day. The easiest way
to create loyal readers is to create content that interests them. Compelling
content revolves around creating value for individuals. Remember that, as a
business owner, what you believe is valuable to readers doesn’t necessarily
mean that it is valuable to them. It’s important that you occasionally
ask for feedback from your readers to see what types of content they enjoy so
you can gradually improve your content.
The third step to effective newsletter management is to identify
what time and day is best for improving open and click through rates for your
emails. Email marketing open rates are an indicator of how many people on your
list open your email. It is an early indicator of how successful your email
newsletter campaigns. Click through rates are an indicator of how many people,
who have opened your email already, are clicking through any hyperlinks inside
your email newsletter. This statistic shows a business owner how engaged your
readers are with your content. High click through rates and higher open rates
imply that your newsletter is successful in engaging with your email lists.
Identify which times of the day and what day is the most successful in driving
high open rates and high click through rates. You may have to experiment to
figure out what works best for your prospect demographic, but the rewards are
worth it.
How can a
VA assist me with my newsletter?
An experienced Virtual Assistant has the requisite experience and
knowledge for creating compelling email newsletters. A Virtual Assistant can:
assist in creating the content, design the newsletter, create systems and
schedules to streamline your newsletter campaigns, and analyze and improve the
open and click through rates. Virtual Assistants can manage your email
lists by: adding or deleting subscribers identify unsubscribes or delete
bounced email addresses, and segment your email lists into hot or cold leads.
If you have any questions on email newsletters and what they can
do for your business, please don’t forget to schedule a free 30
minute consultation with me! Email newsletters are a powerful tool for any
marketing department or individual, so schedule a consultation and learn more
about how to effectively use and manage newsletter campaigns!
iVirtual Business Services is your Operational & Administrative Solution…
because you deserve work/life balance.
because you deserve work/life balance.
No comments:
Post a Comment